FMN Links Exchange
FMN has created a links exchange system which member media can choose to sign up to for free. Any online reviews published by media in the exchange system will automatically link to any reviews of the same show on other signed up media.
So if Broadway Baby, Fringe Guru and ThreeWeeks all review the same show, beneath each publication's online review would be a box linking to the other two media's review of the same production. This encourages ticket buyers to read around different reviews before choosing what shows to see.
It is particularly useful for those shows that divide opinion amongst the review community. So while ThreeWeeks might give a show a bad review, if Broadway Baby give the same show a positive write up a link to it (complete with star rating) will automatically appear on the ThreeWeeks site.
Venues and festivals can use the links exchange system for free as a way of automatically providing links from their websites to reviews of their shows.
Independent media currently participating in the links exchange: Broadway Baby, Fest, Festival Previews, FringeGuru, Fringe Review, Hairline, ScotsGay, ThreeWeeks.